Case study
CRONA
Union members expect frequent updates and engagement. CRONA delivers that with Chatfully.
"Chatfully brings another dimension to how our team and members communicate faster."
Initial challenge
Founded in 1964, CRONA is an independent union at Stanford Health Care and Stanford Children’s Health which helps thousands of nurses negotiate and administer contracts. The Board needed to grow engagement since "only 30-45% of emails were opened." (Annamarie, Board Secretary). Many nurses weren't seeing some vital info fast enough to perform their job.
Market considerations
CRONA prides itself on excellence in the nursing profession, so they needed an affordable tool that safeguarded data and could update members in minutes. Annamarie said, "to my surprise, it was very easy and continues to be." Now, "members find it easy to text with our company and we have all had positive remarks from our members about this new way to communicate with them."
Solution and results
Chatfully “revealed which members we needed cell numbers from”. It was a surprise, but a relief to see.
"Our favorite feature is tagging individuals to quickly reach specific member groups. Members are more connected to this type of personal communication."
For monthly webinars, they "always send out a [text] campaign to remind them 1 hour before". Messages are personalized with their name for each segment.
Overall it is ”extremely effective, easy to use, and efficient to reach a wide range of members quickly.”
CRONA's recommendation
"Working with their team is valuable. They are easy to get ahold of, attentive to our needs, always willing to help, and open to suggestions that make Chatfully work better for our company."
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